The factors and the forces that affect in the business and business activities can be taken as the business environment. Business environment plays an important role in day to day workings of the business.
A business firm is an open system. It gets resources from the environment and supplies the goods and services to the environment. In simple words, the environment where the business runs and the business activities are done is known as business environment.
Proper analysis of the business environment is needed for the effective business strategy so that the business could survive for long period in this dynamic environment. Environment is dynamic because time to time it keeps on changing.
A business firm is an open system. It gets resources from the environment and supplies the goods and services to the environment. In simple words, the environment where the business runs and the business activities are done is known as business environment.
Proper analysis of the business environment is needed for the effective business strategy so that the business could survive for long period in this dynamic environment. Environment is dynamic because time to time it keeps on changing.
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