Advertising

Advertising is any firm of non personal presentation and promotion of ideas goods or services by an identified sponsor. Advertising include not only business form but also charitable organization and government agencies.
In small companies, advertising is handled by some one in the sales or marketing department, who will be responsible for advertising. However, globule companies use large number of ad agencies, such as Unilever use Thompson and Coca Cola uses Macon for their ad agencies.

Objectives of Advertising
a) Information
b) Persuasion : Influence, Usage
c) Remainder
d) Reinforcement: Support , Back up
e) Image Building
f) Aid other promotion tools