Business Communication

The word "communication" is derived from the Latin word "comm unis" which means common. There is much similarly in the definitions given by various writers. A few definitions of communication are given below:

According to Bergson & Steinem's "Communication is the transmission of information, ideas, emotions, skills etc by the use of symbols, words, pictures, graphs, etc. It is the act or process of transformation that is usually called communication."

According to Keith Dav's(1975), "Communication is the transfer of information and understanding from one person to another person."

According to the Engels, Warship and Kinney(1994), "Communication is a transactional process between two or more parties where by meaning is exchanged through the international use of symbols."

To sum up, Communication is described as a process through which one person transmits information to another persons through appropriate medium. Above definition implies that a communication is transactional where two of more parties are involved in exchanging their thoughts and ideas with a deliberate effort to bring about a response. The parties involved in communication use symbols such as words, pictures, music and other sensory stimulants to convey their thoughts and ideas. There are several purpose of communication. They are as follows:

• Information Sharing
• Decision making
• To organize
• Evaluation and control
• Team management
• Managerial implementation
• To provide feedback
• To persuade
• To deliver news, notice etc.
• To coordinate
• To direct